Metal Guide

The metal you choose affects your jewelry's look, durability, and price. Here's what to know about each option.

10K Gold

41.7% pure gold

The most affordable gold option. 10K is durable and resistant to scratching, making it ideal for everyday jewelry. Its lower gold content means a slightly paler color compared to higher karats.

Pros

+ Most affordable
+ Very durable
+ Scratch resistant

Cons

- Less rich color
- May cause reactions in sensitive skin

14K Gold

58.3% pure gold

The most popular choice in the US. 14K gold strikes the perfect balance between purity, durability, and price. Rich enough in color for a luxurious look while still being strong enough for daily wear.

Pros

+ Best value
+ Good durability
+ Rich color
+ Most popular

Cons

- Slightly less vivid than 18K

18K Gold

75% pure gold

Prized for its deeper, richer color. 18K gold has a noticeably warmer tone than 14K and is the standard for luxury and designer jewelry. Softer than lower karats, so best for pieces that see less daily wear.

Pros

+ Rich, warm color
+ Luxury standard
+ Hypoallergenic

Cons

- Softer, scratches easier
- Higher price

24K Gold

99.9% pure gold

The purest form of gold with an intense, deep yellow color. Too soft for most jewelry, 24K is primarily used in gold bars, coins, and select cultural jewelry pieces.

Pros

+ Purest gold
+ Deepest color
+ No allergy risk

Cons

- Too soft for most jewelry
- Bends and scratches easily

Platinum

95% pure platinum

The densest and most durable precious metal. Platinum's naturally white color won't fade or yellow over time, making it the premier choice for engagement rings and settings that showcase diamonds.

Pros

+ Extremely durable
+ Naturally white
+ Hypoallergenic
+ Won't tarnish

Cons

- Most expensive
- Heavier weight

Sterling Silver

92.5% pure silver

A classic, affordable precious metal with a bright, cool white luster. Sterling silver (925) is alloyed with copper for strength. Popular for everyday jewelry, fashion pieces, and charms. Requires occasional polishing as it tarnishes over time.

Pros

+ Very affordable
+ Bright white color
+ Lightweight
+ Easy to work with

Cons

- Tarnishes over time
- Softer than gold or platinum
- Requires regular polishing

Gold Colors

Yellow Gold

The classic, traditional gold color. Warm and timeless.

White Gold

Gold alloyed with white metals and rhodium-plated for a silver-like appearance.

Rose Gold

Gold alloyed with copper for a warm, pinkish hue. Increasingly popular in modern designs.

Two-Tone

Combines two gold colors in a single piece for a distinctive, eye-catching look.

Need help choosing the right metal? We'll help you find the perfect match.

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